Asics GEL-NYC KB TO NY w/ @sneakmart & @asics_sportstyle

Introducing the Asics GEL-NYC KB to NY, a special collaboration between @jwstudios, @sneakmart, and @asics_sportstyle that beautifully merges cultural heritage with cutting-edge innovation. The shoe draws inspiration from the journey of ASICS, founded in 1949 in Kobe, Japan, and traces its path to New York City, a global center of streetwear and hip-hop culture.

The design of the shoe reflects this cultural fusion: the rich brown leather, reminiscent of the autumn hues of Kobe, creates a warm and inviting atmosphere. Traditional Boro fabrics, used on the lateral logos, are crafted from three different textiles, with creamy white hemp fragments paying homage to the meticulous craftsmanship of Japan. The midsole and outsole, in asphalt grey, evoke the urban streets of New York, while a subtle yellow accent adds an elegant touch. The shoe is completed with sophisticated cream cord laces, enhancing the overall refined aesthetic.

 Each pair is unique, with subtle variations in the leather and fabric, ensuring no two are exactly alike. Inside, dark grey zigzag stitching highlights the precision and artistry synonymous with Japanese craftsmanship.

 To celebrate this remarkable collaboration, a private Friends & Family dinner took place on Friday evening, offering an exclusive preview of the shoe. On Sunday, guests were invited to enjoy a specially curated menu inspired by the shoe, alongside a raffle offering the chance to secure a pair. This event marked the perfect blend of culture, cuisine, and design, further amplifying the collaboration’s story.